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Search Engine Optimization Resources
What Is Search Engine Optimization?
Search Engine Optimization is when one selects a targeted keyword and/or keyword phrases that relate to a website's contents, and designs their website with search engine optimization guidelines in mind so that the website ranks well and is visible on the first one to three pages of major search engines. In creating a website that is going to be selling products and services, one should include the following optimization techniques:
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Use keywords in your domain name |
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Use good html coding techniques |
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Layout the page so that the search engine spider can easily navigate and index your pages |
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Use meta-tags to place keywords in the Title, Description and keyword meta-tag. |
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Use keywords near the top of your page and use header html tags |
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Use keywords in your text links |
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Implement a link exchange campaign to get related links from other sites  |
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Maintain a theme throughout your site |
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Optimize each page in your website for keywords that you think your customers will use to find your website on the Internet |
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Remember "Context is King", i.e. don't overwhelm your website with a lot of graphics because the search engine spiders cannot index graphics |
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Submit your website to the major search engines and directories so that it can be indexed. Namely, Google (#1 search engine); Yahoo (commercial sites pay a fee - see their site for information); ODP (Open Directory Project), Bing and AOL... |
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Click on the following link for Search Engine Optimization Software that we have found to; be very helpful in helping us to optimize our website and save time consuming tasks. |
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